OUR PHILOSOPHY
Welcome to Sugar & Fleur
Where passion meets precision in crafting stunning wedding and celebration cakes. I'm Janelle, the proud owner behind S&F. Our philosophy: quality over quantity. Meticulously selecting the best ingredients and blooms, each creation reflects our unwavering commitment to our customers satisfaction.
Specializing in minimalistic and modern buttercream cake design, with a focus on floral design. Yet, our creativity knows no bounds as we explore various edible and decorative mediums, embracing new skills.
This venture is more than a business—it's a fusion of passion and creativity. Every cake from our kitchen is a unique masterpiece, a labour of love showcasing our dedication to our customers. As the saying goes, "the proof is in the pudding," and our cakes stand as clear evidence of our commitment to exceptional quality.
It's truly a blessing to be a part of your life events. Whether it's your wedding day or another special occasion, I'm immensely grateful to every client who chooses Sugar & Fleur. Thank you for allowing us to add a touch of sweetness to your special moments.
MEET THE ARTIST
Hi, I’m Janelle
"From my earliest memories, a passion for flowers and baking took root in my heart. Growing up alongside my grandmother, we spent countless hours on her 10-acre property, with two acres dedicated entirely to flower gardens. When we weren't tending to gardens, we were in the kitchen, where the crackling fireplace added a cosy touch to our culinary adventures. I can still taste the magic of her Louise Slice, a New Zealand favourite.
It wasn't until my adult years that I discovered the secret ingredient to her culinary prowess – she had once owned a little café where she crafted every cake and slice herself. Her culinary legacy lives on.
As an adult, I've carried forward her legacy, tending to my own gardens. New Zealand born and raised, I embarked on a new chapter in 2011, making the journey from New Zealand to Victoria, Australia. Today, Geelong is where I call home, along with my husband and our little boy.
Over the past 6-8 years, my grandmother's health has declined, and she now navigates the twilight stages of dementia. Every moment spent in my garden serves as a poignant reflection of our cherished moments together.
This is not only an ode to my grandmother but also a glimpse into my world. Thanks to her, I can name more plants and animals than celebrities and brand names. My life is a tapestry woven with the threads of flowers and flavours, and I invite you to join me on this journey of floral artistry and cake creation."
Janelle x
